“Media and Wellness Expert, Melisse Gelula is joining The Ideation Lab Advisory Board at a time when we are devoting tremendous effort to the growth of our wellness-focused brands. Her media and wellness expertise, coupled with her depth of experience in working with up-and-coming CPG brands will be a perfect complement to The Ideation Lab’s recently launched beverage brand, The Jordre Well, and other brands coming down the pipeline.” - Ian James, Founder and CEO
The Ideation Lab, LLC announced that it has appointed Christopher Brown to its advisory board, effective immediately. This appointment underscores The Ideation Lab’s strong commitment to its portfolio companies, and reflects its plans to rapidly grow distribution for The Jordre Well, LLC (“The Jordre Well”), the Company’s CBD beverage joint venture with Coffee Holding Co., Inc. (NASDAQ: JVA).
The Jordre Well has submitted its CBD Testing and prepares to infuse CBD for Joey Kramer of Aerosmith Rock N Roast coffee, including Sumatra, Guatemala, and Ethiopian flavors. "Upon completion of these tests, we intend to move into the next phase of commercial scaling to provide consumers high-quality, great tasting hemp CBD infused coffee," said TJW CEO and Founder, Ian James.
The great news is not only will JVA be involved with coffee-infused products, but they will also be in production of other beverages too, such as tea, seltzers, and energy drinks. JVA expects CBD-infused coffee products to be available as soon as Jan. 2021 through Jordre Well's "Stephen James" collection.
Coffee Holding Co., Inc. (Nasdaq: JVA), a leading integrated wholesale coffee roaster and dealer in the United States, announced that the Company has entered into binding agreements to become a minority owner in The Jordre Well, LLC
Furthermore, Coffee Holding said that with the regulatory landscape for CBD expected to evolve, it plans to expand its CBD infused coffee offerings, and other CBD-related products, via the multiple selling channels presently available to it and Jordre Well.